5 REASONS TO MAKE C-T-M YOUR DAILY MUST-DO ROUTINE

Cleansing, Toning & Moisturizing Are Your Skin’s Can’t-Do-Without Best Friends

Cleansing. Toning. Moisturizing. These aren’t just the three vital steps to ensuring glowing, fresh and youthful skin; these are the very heart and core of healthy skincare.

Actually, most people know about cleaning, toning and moisturizing (or C-T-M, as these are called in short) but they aren’t regular about it or tend to skip one step or two. Well, any step missed in C-T-M means less glow, less freshness for your skin. You need to take all these three steps and that too one by one and incorrect order. Last but not the least; you need to do C-T-M twice a day – once in the morning, once before bedtime.

So what exactly does C-T-M do for you that you absolutely can’t miss it and that too twice a day? Well, it does 5 things that make your skin look so much better. Here is a look at these reasons.

1. It removes stale makeup, dirt, impurities, and pollutants from your skin.

Through the day, your skin gets laden with makeup, dirt, impurities, and pollutants that often also seep into skin pores. Similarly, your skin gathers dead cells and pillow lint through the night as you sleep. Just imagine if you didn’t cleanse your skin morning and evening, it wouldn’t just look dirty, it would also suffocate.

A good quality skin cleanser (No sulphates, parabens, mineral oils or alcohol)  pull out dirt and grime deep-seated in the skin. We emphasize ‘good quality skin cleanser’ as your skin’s own healthy oils should not be stripped away leaving it dry and wrinkle-prone.

We recommend WOW Skin Science Coconut Clarifying Micellar Water. This coconut water infused micellar facial water effectively wipes away pollutants and makeup without hurting the skin’s natural moisture barrier and protective oils. This water is ideal for removing heavy and waterproof makeup. It helps to balance skin, clarify pores and keep acne in check.

2. It conditions your skin and tightens open skin pores that can otherwise lead to breakouts.

Besides hydrating and conditioning freshly cleansed skin, toning is also needed to tighten pores left open during cleaning. If these pores were to be left open, dead skin cells and dirt, etc would simply find their way back in and cause clogging. We must remind you that clogged pores are the biggest cause of skin foes like acne, blackheads, and spots. So when you use a good quality toner (read: Contains natural floral hydrosols & plant extracts. No alcohol) with a healthy astringent action, it tightens open pores, hydrates skin and forms a protective shield to keep acne-causing dirt particles away.

We recommend WOW Rose Lavender Skin Toner that comes enriched with pure Lavender & Rose Hydrosols, Witch Hazel, Green Tea & Cucumber Extracts for exceptional skin toning.

3. It helps maintain healthy skin pH.

The skin has a slightly acidic pH level (pH level means the degree of acidity or alkalinity) that gets upset when alkaline cleansers (like soaps and face washes) are applied to it. This simple-sounding upset can be very harsh on the skin as alkaline skin becomes a good breeding ground for skin infections. A good quality toner like WOW Rose Lavender Skin Toner brings back skin’s pH close to its healthy levels.

4. It replenishes your skin’s moisture and nourishment needs.

Once your skin is cleansed, skin pores are tightened and its pH balance has been restored, it is time to give your skin loads of healthy, non-greasy moisture and vital nourishment of essential fatty acids and antioxidants. A good quality moisturizer (Read: Contains cold-pressed seed oils, botanical extracts, essential oils, vitamins. Totally without mineral oils and parabens) replenishes your skin’s moisture and provides healthy nourishment to help it stay smooth, supple and blemish-free.

We recommend WOW Skin Science 10 In 1 Active Miracle Face Cream for day use, WOW Skin Science Fairness Cream SPF 20 PA++ if you also need to lighten your skin tone besides keeping it healthily moisturized, and WOW Skin Science Anti Aging Night Cream for overnight anti-aging moisturizing needs.

We assure you, the entire WOW skincare range is totally free of harmful sulphates, parabens, and mineral oils.

5. It delays the onset of visible signs of aging on skin.

Youthful skin tops everyone’s wish list because the skin is where the first signs of aging appear as fine lines, wrinkles, age spots and crow’s feet around the eyes. A regular twice-a-day C-T-M routine is absolutely vital to keep visible signs of aging away from the skin. Cleansing keeps skin free of toxins, toning keeps pH balanced and pores tight, and moisturizing ensures that your skin never lacks hydration or nutrition.

We recommend using  WOW Skin Science Coconut Clarifying, Micellar Water, WOW Rose Lavender Skin Toner and  WOW Skin Science Anti Aging Daily Night Cream. All these products have been formulated using the finest botanical actives for step-by-step cleansing, toning, and moisturizing regimen to make your skin soft, smooth, even-toned, radiant, fair and flawless.

Make C-T-M your twice a day pal and see how your skin thanks you by looking simply fabulous!